Junior Connections

New classroom assignment- grade 4/5!
What an exciting opportunity to share the technology and media connections with a younger age group.
We’ll be sure to share some of our work as we look at our technology “roll out”…
Each student in our school from grade 5-8 will be working with their very own Netbook laptop; with the use of SMART technology the class has many new beginnings. I’m anxious to see the similarities and differences from working with Intermediate students.



So what’s this all about? 

As part of my Media Specialist journey, I’m looking at ways we can further share our understanding of how we fit into this world of ours- which, by the way, seems to be both growing and shrinking daily! As our students can access the world, literally, at their fingertips, we find ourselves on a whole new journey in education. On the other hand, as the gap grows between the generations as to not only what we learn, but how we learn, the world is sometimes a big and scary place.

My goal here is to create a safe and useful place for us ALL to explore the use of media and technology in our learning to make the journey not only a little more comfortable, but exciting and fun too! As Robert Fulghum says in All I Really Need to Know I Learned in Kindergarten (1986)

“…And it is still true, no matter how old you are — when you go out into the world, it is best to hold hands and stick together.”

And so, with that in mind, take a look at an Animoto video I created, as we look at where we are, where we’re heading…  Media Y2K to today…


8 Key Concepts- the basics

Media Literacy Key Concepts

Source: John Pungente, S.J. From Barry Duncan et al. Media Literacy Resource Guide, Ontario Ministry of Education, Toronto, ON. Canada, 1989.

Media educators base their teaching on key concepts and principles of media literacy. These concepts provide an effective foundation for examining mass media and popular culture.

Eight Key Concepts for Media Literacy


John Pungente
John Pungente, S.J.

1. All media are construction

The media do not present simple reflections of external reality. Rather, they present carefully crafted constructions that reflect many decisions and result from many determining factors. Media Literacy works towards deconstructing these constructions, taking them apart to show how they are made.

2. The media construct reality

The media are responsible for the majority of the observations and experiences from which we build up our personal understandings of the world and how it works. Much of our view of reality is based on media messages that have been pre-constructed and have attitudes, interpretations and conclusions already built in. The media, to a great extent, give us our sense of reality.

3. Audiences negotiate meaning in the media

The media provide us with much of the material upon which we build our picture of reality, and we all “negotiate” meaning according to individual factors: personal needs and anxieties, the pleasures or troubles of the day, racial and sexual attitudes, family and cultural background, and so forth.

4. Media have commercial implications

Media Literacy aims to encourage an awareness of how the media are influenced by commercial considerations, and how these affect content, technique and distribution. Most media production is a business, and must therefore make a profit. Questions of ownership and control are central: a relatively small number of individuals control what we watch, read and hear in the media.

5. Media contain ideological and value messages

All media products are advertising, in some sense, in that they proclaim values and ways of life. Explicitly or implicitly, the mainstream media convey ideological messages about such issues as the nature of the good life, the virtue of consumerism, the role of women, the acceptance of authority, and unquestioning patriotism.

6. Media have social and political implications

The media have great influence on politics and on forming social change. Television can greatly influence the election of a national leader on the basis of image. The media involve us in concerns such as civil rights issues, famines in Africa, and the AIDS epidemic. They give us an intimate sense of national issues and global concerns, so that we become citizens of Marshall McLuhan’s “Global Village.”

7. Form and content are closely related in the media

As Marshall McLuhan noted, each medium has its own grammar and codifies reality in its own particular way. Different media will report the same event, but create different impressions and messages.

8. Each medium has a unique aesthetic form

Just as we notice the pleasing rhythms of certain pieces of poetry or prose, so we ought to be able to enjoy the pleasing forms and effects of the different media.

Source: John Pungente, S.J. From Barry Duncan et al. Media Literacy Resource Guide, Ontario Ministry of Education, Toronto, ON. Canada, 1989.

Hello world!

Welcome to WordPress.com. After you read this, you should delete and write your own post, with a new title above. Or hit Add New on the left (of the admin dashboard) to start a fresh post.

Here are some suggestions for your first post.

  1. You can find new ideas for what to blog about by reading the Daily Post.
  2. Add PressThis to your browser. It creates a new blog post for you about any interesting  page you read on the web.
  3. Make some changes to this page, and then hit preview on the right. You can always preview any post or edit it before you share it to the world.